Lee M. Atwater
85 Miry Brook Rd.,
PROFILE:
A former Cash Management Account (CMA® Account)
Marketing Communications Specialist and Statement Quality Assurance Capital
Changes Analyst with over fifteen years experience in the financial services
industry. Experience includes a diverse
background with proficiencies in communications, including technical, editorial
and creative writing and photographic knowledge; statement analysis and design,
quality assurance, customer service and consultative services.
EXPERIENCE:
LA Consulting January 1999 to present
Self-started consulting
service business to perform services for various small business enterprises –
mainly web site design and maintenance, newsletters, editing, database
management and photography.
Consultant for MERRILL LYNCH,
Provide writing, editing and
specialized computer skills for Merrill’s intranet Product and Services
Marketing system. Perform at-home consultation services for the Merrill Lynch
Client Relationship Marketing Group (Since Sept. 1998) and the Merrill Lynch
Retirement Group (since Nov. 2001).
Consultant for SBX, INC.,
Provide database management, marketing and research skills in performing at-home consultation services for SBX, Inc., a small-cap stock exchange company.
MERRILL LYNCH INC.,
CMA Marketing/Priority
Client Service (November 1994 to
May 1998)
Marketing
Specialist/Communications Project Manager
·
Develop, implement and coordinate marketing communications projects in
the areas of internal and external brochures and publications as well as
internal computer-based communications and external Internet-based
communications.
·
Participate in the development of strategic plans for product promotion
in support of marketing objectives.
·
Plan informational material in line with marketing strategies for the
sales force, clients and prospects.
·
Create and manage a departmental Master Communications Schedule that is
utilized by all levels of management to plan and monitor the communication of
specific product promotions.
·
Conduct monthly Communications Committee meetings with managers and
representatives from Priority Client/CMA Marketing, Marketing Services,
Publishing, Legal Advisory and Tritech Services to
review all communications projects and ensure that committee members are
up-to-date with current marketing plans and objectives.
·
Manage the monthly selective insertion process for CMA and Priority
Client statements. This process provides
a strategic communications vehicle for various marketing initiatives directed
at more than 2 million accounts.
·
Provide an open forum for the communication of issues and suggestions
for improvements within the Priority Client Group as Chairman of the Priority
Client Advisory Council to Management (ACTM).
Schedule and conduct group meetings with ACTM members and management to
discuss issues of how to promote and improve teamwork, communication and
cooperation within the group.
Key Client (Priority Client)
Service/Statement Quality Assurance (March 1985 to November 1994)
Capital Changes Specialist
Identified,
analyzed and evaluated specialized taxable security transactions and
implemented manual and/or automated adjustments to portray accurate tax lot
logic. Interpreted
processing procedures in accordance with IRS rulings to determine the impact of
various transactions.
Monitored all exception items
for more than 175,000 accounts and provided timely and actionable dividend and
merger/exchange information to assist Statement Representatives in daily
account maintenance responsibilities. Utilized weekly corporate reports to provide up-to-date information
to Financial Consultants regarding stock dividends, mergers, tender offers and
other security transactions.
Designed
appropriate statement and system modifications to respond to the constantly
expanding Key Client database. Analyzed existing reports and procedures to eliminate unnecessary
information and present data in a more user-friendly format. Responsible for specialized projects relating
to capital changes such as the development of the Key Client Tax Reporting
Statement and multi-currency capabilities.
Key Client Service/Statement
Quality Assurance
Associate Analyst, Statement Control Administration
Performed
comprehensive interpersonal functions including training new and experienced
employees, interviewing prospective employees, evaluating employee performance
and maintaining contact with the sales force. Emphasis on developing good
relationships and assisting coworkers to help improve employee productivity.
Researched various special
projects including capital change transactions, the impact of statement
enhancements, statement re-types and systems modifications. Wrote office memoranda to managers and staff
to document findings, make internal corrections or to inform of upcoming
changes. Edited, critiqued and taught
written communication skills to Statement Representatives and other staff.
Key Client Service/Statement
Quality Assurance
Supervising Data Control Analyst
Supervised
team members responsible for the interpretation of various security
transactions and their impact on clients' statements.
Consulted with sales network,
marketing, Tax Advisory and operational areas to obtain information concerning
account discrepancies and complex taxable events.
EDUCATION:
Bachelor of Science, State
Studied Photography and
CERTIFICATION:
Registered Representative,
National Association of Securities Dealers (NASD) and
Software: Windows, Microsoft Word, Excel, Power Point, Front Page Explorer, NetObjects Fusion
INTERESTS:
Freelance stock
photographer, specializing in nature and fine art. Work has been published in magazines,
calendars and brochures as well as featured in local shows.
Tai Chi student and instructor. Practice and teach Tai Chi to private students as well as local fitness facility classes, senior adult classes and other regular sessions.
Athletic pursuits include
racquetball, running, biking and skiing.
10/2004